Google to run YouTube ads

Online search engine Google has decided in a desperate attempt to make money out of YouTube, to attach adverts to video clips. Google bought YouTube last year November for $1.65 billion (£832 million) and has generated revenues of just $15 million last year. Google has so far avoided advertising on YouTube for fear its users would reject attempts to commercialise the site. YouTube has more than 130 million monthly users. This is a massive audience for advertisers and a potentially huge money-spinner for Google. The two founders of Google said that users will be able to close the adverts before the 10 second (the length of a transparent advert on a video clip) are up it they find them too intrusive. (source: London Lite)